An intuitive US government?

Posted by Ian on Nov 13, 2008 in blog | No Comments

Now that Barack Obama is the president-elect of the United States, perhaps it’s time to start wondering about what kind of administration he will design. Obama’s political campaign is already famous for embracing design thinking as a core component of it’s strategy. One of my favourite pieces of political journalism from last year discussed how Obama’s campaign website was styled like a Mac while Clinton’s campaign was stlyed like a PC.
So if Obama is a Mac – then will this be the first time we have an intuitive executive branch? Will the US get a rebranding and new user interface with the world? Starting with the basics, US government websites tend to be rather prosaic and can be difficult to use (never mind the forms that you end up downloading from them). With an Obama in the White House, could this be the dawn of a new era in intuitively design government? If Obama were to embrace this as president, then would this lead to a simpler, more efficient design for the executive branch? Would this lead to a smaller less feature-heavy government (something the Republican party might be more comfortable with too)?
Whatever the result, the Obama presidency will certainly see the induction of a new generation of thinkers and designers into the ranks of government, and we could very well see a radical redesign of at least the front end of the US government’s face. Maybe we’ll get a new US federal seal – an apple holding an arrow and an olive branch perhaps…

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