Emotional branding: Theory and examples

Posted by Ian on Feb 18, 2010 in blog | No Comments

Here are some video resources on branding. The first three are discussions of branding. The later videos are examples of emotional branding (e.g. Google and Sprint).

Drayl Travis (i.e. BrandTrust)on branding:

Emotional Branding discussion Part 1:

Emotional Branding discussion Part 2:

Sprint commercial (2008):

Google commercial (2010):

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