Eco-Washing: Heathrow T5 Advert

Posted by Ian on Nov 12, 2008 in blog | No Comments
Heathrow Terminal 5 has been heralded as the beginning of a new age in easy, smooth transport through one of the world’s busiest and notoriously large airports. Perhaps thats why, in a recent advertisement, they chose to highlight the Terminal as being as fluid as an aquarium.

Although this does illustrate the concept that the terminal has been designed to aide in smooth fluid movements of passengers, it is somewhat unsettling that the computer-generated protagonists (seals, rays, whales, etc.) stand to loose quite  a lot in any increase in air travel. 
This eco-washing of the environmental impact of air travel through using environmental analogies is nothing new. Shell had developed such a concept many years ago – deciding to use a shell as the company’s logo – thus suggesting a subliminal connection between the company’s ethos and the dynamics of broader ecologies.
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