K11 Concepts Ltd

• brand strategy
• cultural strategy
• curating
• place strategy
• property development

Cultural Brand Strategist
Hong Kong
2019–2020

Artistic Director & Chief Curator
Northern Kunsthalle, Beijing
2018–2019

K11 First Museum Retail in the world - A global high-end lifestyle brand operator under New World Group

K11 is the world’s first Museum-Retail concept and a hybrid model of art and commerce founded by Dr Adrian Cheng in 2008. It is the world’s first original brand to pioneer the blend of three essential elements of Art • People • Nature

K11 not only displays a permanent collection of local young artists’ works, but also allows the public to appreciate different local artworks and performance during shopping and leisure through the provision of various multi-dimensional spaces. This can help enhance the communication and exchanges between local artists and the public, nurture habits of art appreciation, and allow young artists to have more opportunities for showcasing their works so as to foster the development of local art.

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