Futurology & Trending

Posted by Ian on Apr 8, 2010 in blog | No Comments

Just a brief note that we were not able to cover in class today about the types of consultancies that are already operating as futurologists and future planners for culture and heritage. The best known is the guru consultant Faith Popcorn (Faith Plotkin) (http://www.faithpopcorn.com/) and her consultancy BrainReserve. They claim 95% accuracy for future trending […]

Nation branding: The case of Kosovo

Posted by Ian on Feb 18, 2010 in blog | No Comments

Here are some videos relating to the nation branding campaigns of Kosovo. Note the employment of emotional branding techniques in the second video of the conetmporary advertising commercial by Saatchi & Saatchi.

Nation branding: Theory and example

Posted by Ian on Feb 18, 2010 in blog | No Comments

Here is a good overview video discussing the phenomenon of nation branding (admittedly in a rather sensational way), followed by a video of the 2010 Olympics Opening Ceremony. 2010 Olympics Opening Ceremony:

Emotional branding: Theory and examples

Posted by Ian on Feb 18, 2010 in blog | No Comments

Here are some video resources on branding. The first three are discussions of branding. The later videos are examples of emotional branding (e.g. Google and Sprint). Drayl Travis (i.e. BrandTrust)on branding: Emotional Branding discussion Part 1: Emotional Branding discussion Part 2: Sprint commercial (2008): Google commercial (2010):