AI as Augmented Intelligence

As AI continues to shape the future of work, it’s essential to shift from viewing it as “artificial” to “augmented” intelligence—a term coined by Douglas Engelbart in the 1960s. This perspective underscores AI’s role in enhancing human capabilities rather than replacing them. Parul Mishra, Vice President, Product Management for IBM's Watson Orchestrate has championed this view, positioning AI as a tool for empowering professionals, amplifying human intelligence, and driving innovation across industries.

In my work at the intersection of culture, creativity, and strategy, I see AI’s potential not as a disruptor, but as a collaborator. Whether guiding design thinking or shaping cultural strategies, augmented intelligence allows us to make more informed, impactful decisions. At its core, it’s about using technology to enhance human insight, not override it. By adopting this mindset, we can unlock new ways to innovate, lead, and grow in the ever-evolving global landscape.