Rebuilding Connection in a Hybrid World

In today’s work environment, where remote and hybrid models dominate, the dynamics of business development (BD) have fundamentally shifted. This insightful video dives into a truth we often overlook: business development thrives on relationships, yet the spaces to build those connections are dwindling.

🔑 Key Takeaways:

• Relationships matter more than ever. Business development isn’t just about transactions—it’s about cultivating life-long, professional connections.

• Shared spaces are shrinking. With 40% of the workweek often remote, the remaining in-person days are slammed with meetings, leaving little room for informal interactions—those “popcorn moments” where ideas spark naturally.

• The impact on growth. The loss of casual, relationship-building moments may be creating a drag on economic growth as businesses adapt to this new reality.

But this isn’t the end of the story. The question is: How can we intentionally design solutions to rebuild these connections? Whether it’s rethinking the use of office days, creating new shared virtual or physical spaces, or reimagining BD strategies entirely, there’s a huge opportunity for growth-minded leaders to step up.

💡 Your turn:

How do you approach relationship-building in today’s hybrid world? What creative solutions have you found to keep those “popcorn kernels” popping?