Tapestry, Inc.
Cultural insights on the Chinese market and brand activations and arts partnerships for the Coach brand. Propelling 50% growth in net sales from $730m to $1.02b over fiscal years 2020 to 2022.
Coach is a luxury handbag and accessories brand founded in 1941. The brand has a rich and authentic American heritage. Thanks to a well-planned & localized marketing strategy, Coach has become one of the most successful high-end brands in China. As opposed to the US, the fashion brand is rapidly growing in China. Over the last few years, brand sales in the US have fallen, while Coach is currently operating more than 360 stores in China.
Chelsea Cowan & Claire Potier (MacEwen), Coach
“Ian was a fantastic resource for our team when he worked with us as a consultant. He helped us to understand the complex cultural landscape in China which he then packaged into informative snapshot presentations. He is an expert on everything in China from historical context to modern art. We valued his insight as the design teams eyes and ears. He was always available to answer question even while working in different time zones. Ian would be a great addition to any team looking to expand their knowledge and reach.”
