Sign Salad Cultural Insights Agency

Freelance Semiotician


Sign Salad is a semiotics and cultural insight agency offering high-level thinking for street-level application.

Based in London, Sign Salad works globally to help brands become more meaningful and relevant to consumers, by revealing the deeper cultural conditions that shape people’s responses to brands.

This semiotic intelligence enables clients to take advantage of emergent cultural shifts, making their brands more distinctive and compelling, and capturing consumer attention.

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René Magritte, La trahison des images, 1928–29 (sometimes translated as The Treason of Images)