Thoughtful brand activations: AIB's cyclist-centered marketing

I happened upon a rather heart-warming example of direct marketing at Trinity College Dublin. Some kind souls had distributed branded bike seat covers from Allied Irish Banks (AIB) - placing them on each bike seat in the college.

There's something comforting in this campaign. Perhaps it's the feeling that AIB wasn't just thinking of your money this time but of how sucky it can be coming out from a hard day at work or study to find a wet bike seat. The human-centered solution gives a feeling that the bank isn't just interested in looking after your savings but your lifestyle. With the added bonus of supporting eco-friendly transport, this is winner for creative marketing solutions. Only thing I might have changed - if the seat covers were made of recyclable/recycled materials.