Mattress Factory Museum of Contemporary Art
Pittsburgh, Pennsylvania
Brand identity development and strategic planning yielding 200% growth in audience engagement
The Mattress Factory has pioneered the development of alternative art forms through site-specific installations, video, and performance art. It is nationally and internationally recognized as a leader in site-specific, contemporary art and is notorious for pushing the boundaries of both artist and viewer. The unparalleled support that artists receive from the Mattress Factory, while working in residence, often results in the production of extraordinary artwork that propels the artist’s career and significantly impacts the field of contemporary art. Mattress Factory exhibitions present new works by critically-acclaimed regional, national and international artists and the museum’s exhibitions appear in publications like The New York Times, Art in America, Art Asian/Pacific, and the Wall Street Journal, among many others.